Digital marketing is a marketing strategy that makes use of various digital platforms and procedures. It mostly uses the internet to reach out to a brand’s target audience via a range of digital media channels. Social media, mobile apps, email, online applications, search engines, and webpages are examples of these platforms. In comparison to traditional marketing, digital marketing provides companies with greater flexibility, enhanced tools, and reliable data to analyze the impact of their advertising. Companies can reach out to prospects and consumers more quickly and efficiently with the aid of digital marketing.
If you are new to the digital marketing field, you may discover that the industry jargon used by certain digital marketers is complicated, and you may not understand what they are saying at times. This is why we wrote this post. There are hundreds of popular digital marketing phrases to learn, but these are the ones you should start with.
10 General Marketing Terms
A/B Testing
This procedure is utilized in email subject lines, e-newsletters, social and advertisements. A/B testing, often known as split testing, is the process of showing two versions of something (such as a landing page or ad) to visitors to evaluate which one performs better. The basic goal for A/B testing is to determine whether the version—of a landing page, ad, etc.—has a better likelihood of producing the desired outcomes. When A/B testing, you want to limit yourself to test 1 thing at a time rather than try to test several things at once to ensure that you can determine which 1 change actually made the difference in something performing better.
Analytics
Analytics data is utilized for websites, social media, ads, landing pages, CTA’s (Call-to-Action), email marketing and really everything that marketers put out in the world. Analytics give useful information for assessing or evaluating the performance of any online campaign. Website analytics gives information such as website visits, time spent on the site, pages seen, demographics, where your visitors are spending the most time on your page and much more.
B2B (Business-to-Business)
The phrase is self-explanatory; it refers to a transaction in which two companies sell a product or service to one another. B2C (Business-to-Consumer) refers to a company that sells directly to consumers. They have complete control over their goods, from development to ultimate sale. When you go to GAP for a new pair of khakis, you are experiencing a B2C business.
Churn Rate
Your churn rate is the number of clients you have lost in a certain time period. If you begin the month of April with 100 clients and conclude with 95, your churn rate is 5%. This is a critical metric for companies that rely on renewal (membership).
Click-Through Rate (CTR)
The number of individuals that clicked on a link out of the total number of individuals that saw the email, social ad, or call-to-action (CTA) on a website page is referred to as the click-through rate. For example, suppose we had a CTA on a blog article that was seen by 1000 different individuals but only 5 of them clicked on it. This implies that the click-through rate is 0.5%.
Conversion Path
A conversion path is a sequence of events designed to send website or social media visitors down a route that converts them into leads. An example of a conversion route on a website is made up of the following steps: a call-to-action > a landing page with a sign-up form > a thank-you page > a thank-you email.
Customer Acquisition Cost (CAC)
The cost of converting one individual into a customer is referred to as the customer acquisition cost. This number is mostly concerned with marketing expenses. When this numerical value is calculated, businesses may forecast how much money they will need to spend to obtain the target number of consumers. This is a very very important metric to know for your industry and for your company.
Customer Lifetime Value (CLV)
Customer lifetime value is an estimate of how much money a customer will give you over the course of their relationship with you. This metric is used to assess how much money a company should or might spend on acquiring a new client.
Optimization
Optimization in general means that you are trying to increase the performance of any marketing tactic for maximum effectiveness.
On-page optimization refers to efforts you do on your website to boost your organic search engine results, which might include things like upgrading meta tags or optimizing your website content.
Off-page optimization refers to everything you can do to boost your organic search rankings that is not related to your website. This covers whatever you can do to increase your exposure by generating high-quality backlinks.
Organic Traffic
This is traffic to your site that comes from unpaid search results, thus it is considered organic. This is one of the primary objectives of SEO and content marketing (blogs and social media) since it gives a strong foundation for long-term success.
BONUS: 5 Social Media Terms to Know
Clickbait
Clickbait is a sort of material that entices readers to click on to their content or website by using a very appealing headline that contains very little actual information. Clickbait is becoming increasingly unpopular in the digital marketing sector, and sites such as Facebook are altering their algorithms to discourage this sort of posting. When using clickbait in email subject lines, you can quickly alienate your email subscribers when they see that the actual email isn’t all that special and they’ve been “tricked” into clicking it due to the clickbait subject line. So, stay away from doing this.
Cost-Per-Click (CPC)
The cost-per-click is the amount paid by an advertiser each time someone clicks on their paid ad. The advertiser will only be charged for genuine clicks, regardless of how many people see it.
Engagement Rate
Engagement Rate is one of the most essential digital marketing keywords connected to social media on this list. Engagement is the most obvious indicator of people’s interest in your material. Your engagement is probably more simply understood as the amount of likes, comments, and shares (interactions) vs the number of people who viewed it (impressions).
Social Listening
Social listening is a brand monitoring digital marketing concept that assists organizations in understanding what is being said about their products or services online in order to address consumer concerns front on. Salespeople may also utilize social listening to detect their prospects’ requirements and give assistance in order to position oneself as a reliable resource (see Social Selling).
Targeting
Targeting is the process of determining who you want to sell to, generally using the targeting capabilities built into social media platforms. Facebook, Instagram, Google, and LinkedIn have incredibly sophisticated targeting features that allow you to sift through their members to discover the precise sort of individual you’re looking for in terms of marketing. When running ads, you don’t want them to be shown to everyone as that would be a huge waste of money. With targeting, you can have your ad narrow in on your target audience and only be shown to them which will make your ads much more effective.
Conclusion
These definitions will help you keep up with the complex lingo of your peers and ensure you understand the language present within your industry. Yes there are tons of terms that you should know before you start interviewing for entry level marketing roles, but these are some of the main ones you need to be accustomed to. If you’re trying to get your first job in marketing, feel free to check out JobPrepped as 94.3% of JobPrepped students get marketing interviews or job offers within 3 weeks and we’d love to help you land a job quickly as well.
