Let’s make sure you ace your next interview as you obviously know how hard they are to come by in this job market.
So, what do you say during your marketing interview that’s actually going to get you hired?
The main thing you need to focus on is not just your past experiences, but how you’re going to provide value to the company if you’re hired. You must pitch strong marketing strategies based on your research of the company’s current marketing plan and what specifically you’ll do to improve their efforts.
Focus On ROI (Return on Investment)
At its core, you want to show that your strategy is going to produce a good ROI. You don’t want to pitch strategies that are going to be time/money intensive for the company unless you can show as part of your pitch why it’s going to be a good ROI based on your research. After all, companies don’t want to spend a lot of time or energy on something unless it’s going to give them good financial results. The better the ROI you can prove your strategy will get, the more you should lean toward that strategy. For example (you’ll obviously have to get much more specific than just say we should do email or PPC marketing): Email: Average ROI for email marketing is $42 for every $1 spent (4,100% ROI) PPC: Average ROI for PPC marketing is $2 for every $1 spent (100% ROI)
How ROI Plays Out In Real Life
In marketing, if you can make your company $2 by spending just $1 (100% ROI) you go for it. You’re literally doubling their money. But, don’t just use sound ROI logic to make other companies money, apply this same logic to your life. For example,
- Let’s say the average daily pay for an entry-level marketer is roughly $200 (Or -$200 for every day you aren’t working (opportunity cost))
- If you start our program for just $25, our program is roughly a 5,100,200% ROI over the span of 1 year assuming we help you get this average entry-level marketing salary. In other words, you’ll make roughly $103 for every $1 you spent on our program over the span of 1 year.
- Btw, 94.3% of our students get marketing interviews or job offers within 3 weeks.
The bottom line is if you’re going into marketing, you need to base your decisions and strategies on numbers and ROI. You need to be thinking about how much money the company/you’re losing by not taking a specific action as well as how much ROI you’ll get by taking a specific action. Us Hiring Managers want to see that you understand how money/business works and that you have sound judgement in your decision making.