What is a Digital Marketing Specialist?
A digital marketing specialist is someone who works with a company’s marketing team or clients to create and deliver marketing programs to help promote a brand’s image.
Further, they can either work independently as a freelancer or work with several different clients as a member of a team to achieve company objectives.
What You Can Do to Get Hired as a Digital Marketing Specialist
Marketing is an occupation that isn’t going anywhere anytime soon. According to U.S Bureau of Labor Statistics, advertising, promotions, and marketing managers have an estimated 6% faster than average growth between now and 2029.
Even as the occupation is going to grow quickly within the next decade, there are some things that you should know if you are seeking to get into digital marketing.
In order to get hired as a digital marketing specialist, you should consider the following:
How to Get Hired: Brush Up Your Marketing Portfolio
One way to gain the necessary experience is to build a marketing portfolio. Effectively, this should include your best work samples from current and past positions related to the role.
For example, if you are applying for a social media manager position, you should include pieces in your portfolio that focus on crafting social media posts, content calendars, etc.
How to Get Hired: Brush Up Your Interview Skills
Although a strong and optimized resume is crucial in order to make sure recruiters move you through the interview process, it is often the steps after writing a resume that are most critical.
When going to a digital marketing interview, you should have your marketing portfolio samples just in case your interviewer has time to glance at them.
Additionally, by working with an experienced marketing hiring manager at JobPrepped, you can learn the specific strategies required to excel in your interview so you know exactly what to say and ensure you’re pitching the right digital marketing strategies that align with the company’s current digital marketing strategy..
How to Get Hired: Network in Your Industry
As the saying goes, “it’s not often what you know but who you know.” This same idea applies to getting a marketing job.
By connecting with people you know through word of mouth or LinkedIn, they might know someone who can open the door to help get you an interview.
Additionally, by networking with other people that are in your chosen field, you’ll gain knowledge about the job responsibilities, salary, working conditions, and much more. However, don’t focus too much time on networking unless you already have the right work experience for the job you’re seeking. Regardless of how many connections you make in the industry, at the end of the day, hiring managers are always going to hire those that have the right work experience over those that are good networkers. So, make sure you first focus on gaining the right work experience and then you can start focusing on networking to help you get a job.
How to Get Hired: Search for Jobs Online
There are many job search platforms online. In the age of COVID-19 and more people working remotely, there are many job search platforms readily available to jobseekers.
Websites such as Indeed, Glassdoor, and FlexJobs offer flexible job opportunities that you can apply to with a click of a button.
Further, when searching for jobs online, you should ensure that you tailor your resume and cover letter to the role you are applying to, and submit your marketing portfolio so that you can get hired faster.
How to Get Hired: Tailor Your Resume and Cover Letter
A resume is you marketing document. As a candidate for a digital marketing specialist position, it is your responsibility to make sure that you have the right experience on your resume.
When writing your resume, you should make sure that you have specific keywords on your resume that the job description contains.
For example, if you are applying for a social media position that requires Twitter or Instagram knowledge, you should highlight that you have specific experience with that particular platform. Once again, every single resume you send out needs to be tailored specifically for that job otherwise there is a high likelihood you won’t get past the ATS (Applicant Tracking System).
Just as a resume is an important factor in getting an interview, so is having an effective and concise cover letter.
When writing your cover letter, you should make sure that it is brief and explains what you can bring to the role you applied to and what you’ll do if hired.
Get Started as a Digital Marketing Specialist
If you’d like any help landing your first full-time marketing job, check out JobPrepped as we’ve helped 3,000+ people land their first full-time marketing job and 94.3% of JobPrepped students get marketing interviews or job offers within 3 weeks.
JobPrepped’s team of long-time Marketing Hiring Managers even provides a FREE Training which includes a:
- Marketing Interview Training,
- Marketing Resume Training, and a
- Digital Marketing Training
so you’ll know exactly what to put on your resume to get interviews and you’ll know exactly what to say in your interviews to ensure you get job offers ASAP. Do exactly what we say in this self-paced training and you’ll start seeing results just like the 3,000+ people we’ve already helped get marketing jobs.
Good luck out there!
By Guest Writer,
Ryan Golden