Shoppers today prefer more efficiency and less intrusion. Digital marketing offers an excellent way to engage customers, grow traffic, and boost revenue.
Perhaps this explains why 63% of businesses have expanded their digital marketing budgets. Companies are willing to invest more owing to the industry’s growth potential.
More brands turning to digital marketing means more positions for digital marketers. In fact, it is currently one of the most sought-after employment opportunities.
If you applied for a position recently and were lucky enough to make it to the interview, we want to help you ace it. Familiarize yourself with some of the top digital marketing interview questions and impress your interviewer.
30 Digital Marketing Interview Questions to Prepare for Your Next Job
Even the most skilled digital marketers can mess up during the interviews. The pressure to ace an interview and land your dream job can be overwhelming. But, if you properly prepare beforehand with some common digital marketing questions, you can go in knowing you’re more prepared for the questions they throw your way increasing your chances of performing well in the interview.
- How Will You Define Digital Marketing?
This is an obvious question, but most interviews ask it to see how you define your favorite field. We suggest keeping your answer direct and precise to sound professional.
Ans. Digital marketing refers to the strategies of brand marketing through online channels. It entails numerous techniques, including Social Media Marketing, Email Marketing, Content Marketing, Link building, SEO, SEM, Affiliate Marketing, and so on.
- What Skills Are Necessary for Digital Marketing?
Digital marketing combines creativity, innovation, out-of-the-box thinking, and analytics. Therefore, a person must have a creative mindset, problem-solving skills, data analysis skills, writing and editing expertise, and technical skills.
- How Is Digital Marketing Different From Traditional Marketing?
This is your chance to tell your interviewer how digital marketing is different and more successful than old-school marketing practices.
Ans. Traditional marketing typically involves targeting a local audience, generating physical marketing materials, conducting in-person marketing events, and depending on conventional delivery channels.
Digital marketing, on the flip side, takes the marketing approach to a whole new level. It helps marketers customize their approach to reach a global audience, conduct online marketing events, and use multiple delivery platforms all while more easily collecting data on what is working and what isn’t.
- Which Content Types Make Up for an Effective Digital Marketing Campaign?
Here’s your chance to talk about all the digital content categories. You do not need to explain them in detail – unless your interviewer asks you to.
Ans. Some content types that can make a digital marketing campaign more effective include:
- Video Content includes videos that cover subjects relevant to your ideal customers. Marketers typically upload them on YouTube and embed them on their site later.
- Blog Posts give marketers a chance to address the audience’s pain points through helpful and informative blogs.
- eBooks are for the audience that prefers lengthy resources instead of short blogs.
- Social Media. With over 3.6 billion users, social media presents an opportunity to amplify brand awareness efforts and SEO.
- Podcasts. This includes audio content that the audience can download from the website.
- Marketing Emails involve marketers sending product announcements and newsletters to their target audience.
- Content Marketing VS Content Strategy: What’s the Difference?
Content marketing involves creating content for digital marketing purposes. On the other hand, the content strategy includes planning and executing valuable digital content.
If you sense your interviewer expects a longer answer, you can expand on it by providing examples for both and pitch content ideas that you believe will work well for their company.
- Are You Familiar With Any Digital Marketing Software and Programs?
If you’re applying for a digital marketing position, you must be familiar with relevant software and programs. So, your interviewer expects to hear a straight Yes. Plus, you should also mention the names of the software.
The core industry tools include Hubspot, Google Analytics, Meta Business Manager, and Ahrefs. If you know others, it’ll be an icing on the cake.
- Which Marketing Is More Effective: Inbound or Outbound?
This is simply an interviewer’s effort to learn how much you know about digital marketing and related components. We suggest not favoring a single marketing type.
Instead, try something like, “I believe companies need inbound marketing like blog/social media content to intrigue their customers and outbound strategies like paid ads to attract more audience. That said, a well-rounded marketing strategy needs both. In fact, you should mention that they complement each other.”
- Tell Us About Your Most Successful Digital Marketing Campaign
Interviewers ask this question to determine how you define success and whether you’ve accomplished something from a previous marketing campaign.
Tell them about your successful campaign, when you led it, what strategies you implemented, and how it worked.
- Tell Us About Your Least Successful Campaign
Failure is a part of success. If you had the least successful campaign, do not hesitate to talk about it. Interviewers want to know how you responded to failure and what strategies helped you recover from it.
- Hypothetically Speaking, If Your Team Members Disagree With Your Strategies, How Will You Tackle the Situation?
This is one of the most common digital marketing manager interview questions. The interviewer wants to determine how you handle team conflicts to learn about your leadership skills.
Start by describing the situation and why you believe this strategy will work based on certain data points (if you have them) and then proceed to say that you always welcome feedback as to what your team members have to say now that you’ve given them a clearer picture on your reasoning behind why you believe the strategy will work.
- What Is A Sales Funnel?
A Sales Funnel is a digital marketing model that describes the potential customers’ journey before making a purchase, from the awareness stage to the evaluation and conversion stage.
It helps marketers devise an ideal plan to target customers at each stage until they ultimately become a buyer of the product or service your company sells.
- How Do You Approach SEO?
Because conversions play a vital role in determining a campaign’s success, hiring managers will naturally ask how you approach SEO. Although SEO is a broad subject, we suggest that you start off by explaining the basics.
- You’ll start with Keyword research
- Then doing a SERP Analysis
- Creating content that you can rank for
- Talking about backlinking strategies
- And then tracking the website traffic in measuring if your strategies are working
- What’s Your Ideal Team Environment?
The job position you’re being interviewed for might tempt you to align your answer with what the interviewer is looking for. We suggest being honest. There’s no point in working with a team that pulls you out of your comfort zone.
- How Will You Describe Digital Marketing to Someone New In the Industry?
This question requires you to take off your digital marketing hat and think about describing your favorite field to someone who doesn’t know anything about it.
Drive inspiration from HubSpot and describe it in your own words, “Marketing is all about connecting with the audience at the right time and place. This means you must meet them where they already are – on the internet.”
- Do You Think It Is Essential to Join a Digital Marketing Bootcamp to Learn About Digital Marketing?
Not all digital marketing bootcamps offer value. However, if you can get a spot in JobPrepped’s Digital Marketing Program + Immediate Work Experience program this can can help tremendously as you’ve already been trained 1-on-1 by a former Fortune 500 Top-Level Marketing Exec. to ensure that you’re properly implementing Digital Marketing strategies that work to ensure you’re getting the best ROI possible on your digital marketing campaigns from the get-go.
- What Steps Do You Take to Boost Conversion Rates?
One of the quickest and easiest ways to boost conversion rates is to test different website features on the company’s landing page. Additionally, testing the layout, color scheme, style, copy, and functionality is also helpful to improve customer experience and increase conversions.
- Do You Think Email Marketing Is Effective?
Although a relatively older technique, email marketing remains one of the most effective strategies to target leads and retain existing customers. Experimenting with distinct email marketing types helps convert leads into loyal customers.
Email marketing campaigns often play a vital role in moving someone through the sales funnel in eventually becoming a customer. .
- Why Is Online Marketing Better than Offline Marketing?
Online marketing outpaces offline marketing for good reasons.
- It allows marketers to target a larger audience and expand globally
- Customer interaction is more efficient and easier.
- All the information related to different topics is readily available online.
- More customers are online and prefer online channels than going to physical stores.
- Are You Familiar With the four C’s of Digital Marketing?
The four C’s of digital marketing include:
- Customer. The one who sees the message
- Content. Everything included in the message that a customer sees
- Context. The purpose behind customers seeing the message
- Conversation. It happens between marketers and customers.
- What’s the Difference Between Context and Content Marketing?
Content is the material included in your work. For instance, your blog and videos are the content. On the other hand, context refers to how you position your content and what unique purpose it serves to the audience.
- Tell Us About The User Journey of Online Shoppers
A typical user journey of online consumers includes 4 stages.
- Awareness. The customer discovers your company
- Consideration. They search your site to see if you sell the items they need.
- Conversion. They decide to make the purchase.
- Loyalty. They decide to repurchase and possibly tell others about how great your company is.
- Do You Think Digital Marketing Can Replace Traditional Marketing?
This question gives you a chance to demonstrate your take on where marketing is going in the future.
It is safe to say that digital marketing won’t entirely replace conventional marketing. However, with more and more people spending more time online than ever before, digital marketing will become much more important than traditional marketing as you can get in front of your target audience so much easier and more efficiently this way.
- Do You Think the Number of Social Media Followers is The Most Important Thing in Looking at a Brand’s Account, or Do Their Engagement Stats Matter More?
This tricky question is commonly asked in an entry-level marketing job. Since new marketers are often very impressed by the number of followers, hiring managers test their knowledge by asking about engagement.
Of course, the number of followers is useless without engagement. Simply only having a lot of followers but very little engagement is not a recipe for success and you want to make clear that you understand the importance of building a community and this is shown by engagement stats which will make the algorithms want to continue to push out your content to people on social media.
- What Is Something You Do Not Like About Digital Marketing?
This question may confuse you, but there’s always a way out. Everybody has a least favorite part of their job.
An easy way to answer this is to talk about the time things take. Mention that you always work incredibly hard to get results as fast as possible. You always want results within a day but you know, you have to sometimes wait a few weeks in order to actually get those results and you can just state that you don’t like waiting but you understand this is just part of digital marketing.
- What Is Google AdWords?
This is one of the most common digital marketing interview questions. Google Adwords is the advertising network of Google. It involves marketers, advertisers, and companies bidding on a set of keywords to make their ads appear on top search results.
- What’s the Difference Between AdWords and AdSense?
Adwords and Adsense are the same in that they both are a part of Google’s advertising system. The former enables companies to advertise on Google Network, while the latter allows publishers to keep space for placing Adwords on their site.
- How Do You Keep Yourself Updated With the Latest Digital Marketing Trends?
The answer to this question speaks volumes about your passion for digital marketing and whether you’re going to be implementing strategies that are currently working or outdated ones.
You can tell the interviewer you read blogs and books, listen to podcasts, attend webinars, and take online classes to keep yourself up to speed about all the changing digital marketing trends.
- Tell Us About Some of the Latest Digital Marketing Trends
Some latest digital marketing trends include the following:
- Push notifications
- Voice search
- Content personalization
- Engagement based email marketing
- Virtual and augmented reality marketing
- Do You Think You’re a Digital Marketing Expert?
It isn’t wise to bluntly agree to this question, but you can explain enough about your expertise indirectly. Talk about your work experience, results, and most importantly, the strategies that you’d bring to their company to allow them to see your knowledge without you having to call yourself an expert as this can come off badly.
- Do You Think You Are the Right Fit for This Position? If Yes, why?
Hiring managers often close out interviews with this question. This helps them know more about your qualifications, values, skills, and motivations.
Begin by restating your prior experience and really spend a good amount of time pitching high-level strategies on how you think you would be able to help them grow based on the current marketing campaigns they are running. You’re really going to show your value to us hiring managers by providing concrete things that you’ll do if hired that can show the immediate impact you can bring and you do this by pitching high-level marketing strategies.
Marketing job interviews can be filled with a lot of excitement and emotions. Therefore, it isn’t unusual to feel nervous and search for information online. But, if you can go into your interviews understanding what questions are likely going to come your way and how to properly answer them, then you’ll be much better prepared and this should calm those nerves down.
If there is one thing you leave this article with, you want to make sure that your goal in your interviews is not to simply just state all the work experience you have from your past, but most importantly, and I do mean most importantly by far, you want to show why you’d be a great hire by pitching high-level digital marketing strategies that align with their current marketing plans as this will show them how much you know as well as the immediate impact you can make if they hire you. This is the main thing us hiring managers are looking for in who to hire.
If you need any help acing your Marketing interviews, check out JobPrepped’s Digital Marketing Training + Get You Hired Program as we’ll not only make sure you get interviews much faster, but we’ll make sure you’re pitching the exact, high-level digital marketing strategies hiring managers want to hear.
Good luck out there and remember, focus on showing the value you’ll bring if hired rather than just focusing on yourself as the high-level digital marketing strategies you pitch in your interviews is ultimately the main thing us hiring managers want to hear.