Although internet usage wasn’t any less popular pre-pandemic, the outbreak of COVID-19 boosted it tremendously.
Individuals turned online to break the quarantine monotony, and many began to shop for their favorite products. Internet usage changed drastically, and consumer trends shifted staggeringly.
With over 5 billion internet users, 4.65 of which account for social media enthusiasts, brands saw an opportunity to target online consumers.
This led to a growing demand for digital marketers, and the trend has seen an enormous boost since then.
If you’re seeking an opportunity in the growing digital world, attending a digital marketing Bootcamp is an excellent way to learn related concepts and polish your skills to begin your career in this booming industry.
What Is a Digital Marketing Bootcamp?
A digital marketing Bootcamp refers to a mini-school that educates you about digital marketing in a short period of time. It includes various lessons compressed into a comprehensive course.
Students joining the Bootcamp learn numerous digital marketing concepts that instill relevant skills and experience in them so that they can quickly start their career in the industry.
They also do assignments and projects to gain the competence required to land their dream job.
Although Bootcamps can be in-person, online digital marketing bootcamps have gained traction recently, and considering the progressive virtual world, it makes sense.
Top 10 Reasons to Consider a Digital Marketing Bootcamp
Studies reveal that 86% of marketers boost brand awareness with one or more digital marketing channels. This calls for digital marketing experts, and businesses are increasingly seeking professionals to take their brands to new heights.
This presents an opportunity for digital marketing enthusiasts to obtain employment in their favorite careers. Even if you aren’t a digital marketing enthusiast just yet, perhaps the idea of getting a highly paid, in-demand job might be just enough to push you over the edge and realize that this is a great industry to be getting into.
Here’s how an online digital marketing Bootcamp can help you through the process and why it’s worth considering.
- Learn Digital Marketing On the Go
An obvious pro of attending digital marketing bootcamps is to LEARN digital marketing.
While you might find numerous YouTube videos and Facebook channels guiding you about SEO, email marketing, content marketing, and more, nothing can beat professionally-compiled coursework from a reputable training company that cuts out the fluff and teaches you exactly what you need to know so you don’t waste days floundering aimlessly watching tons of online videos not truly understanding how these areas of marketing really work together as part of a single cohesive marketing plan.
Here’s what you can expect to learn within a few weeks into your digital marketing Bootcamp:
- Social Media Marketing. How can you devise a smart social media strategy to boost brand awareness and target your ideal audience?
- Content Marketing teaches you how to use different types of content to provide value to your customers and drive sales.
- SEO. Search engine optimization is about techniques to perform keyword research and grow your online traffic – organically.
- Email Marketing. How to convince visitors to subscribe to your email and tips on building effective email campaigns.
- Analytics and reporting. Analyzing the metrics to see where your digital marketing strategy is heading and what you need to do to improve it.
Note that this list isn’t exhaustive and what you may learn in your Bootcamp differs from company to company – the core concepts remain the same nonetheless.
- Implement Advanced Strategies Online
Perhaps you cannot expect to get a great job after understanding basic digital marketing concepts.
Therefore, digital marketing bootcamps allow you to implement advanced strategies online, from programmatic marketing automation to contextual SEO and influencer marketing.
You get various assignments and projects that enable you to execute advanced digital marketing strategies and help you gain relevant experience to show that you can actually succeed in the job.
- Gain Experience
Talking about the experience, this bit frustrates and discourages most people when trying to start a career in Digital Marketing. They run into the problem of not being able to get a job because they don’t have the right marketing work experience but they can’t get the right marketing work experience if nobody is willing to hire them in the first place.
Bootcamps, for the most part, teach you digital marketing fundamentals. However, there are bootcamps, such as JobPrepped, that provide you with the hands-on real world work experience you need to land your first job. So, if you think attending a Bootcamp won’t give you the work experience you need to get hired, think again.
Just make sure when deciding which bootcamp to take, just make sure that you’ll be gaining real work experience instead of just class projects as giving hiring managers real work experience is the #1 thing that’s going to decide if you get interviews and job offers or not.
- Get Interviews
While digital marketing fundamentals won’t get you far in the game, having the right marketing work experience companies are asking for will. Bootcamp professionals teach you how to sell yourself on a cover letter, resume, and Linkedin.
They educate you about ways to seek hiring managers’ and recruiters’ attention. So, previously you might have contacted numerous companies for job interviews, but attending a digital marketing Bootcamp can help turn things the other way around for you so that companies and recruiters might even start reaching out to you.
- Ace Interviews
You don’t just want to get interviews, but you want to make sure that you ace your interviews and get job offers. The skills, knowledge, and experience on your resume must be shown in how confidently you talk during your interviews as this actually shows you know what you’re talking about.
Fortunately, a reputable digital marketing bootcamp will teach you the right marketing strategies to pitch in your interviews.
Having well thought out Marketing strategies will make you sound confident and knowledgeable and a few bootcamps will also even share the precise questions your interviewer will likely ask.
The more prepared you are for these interviews, the better your chances are that you land the job.
- Broaden Career Opportunities
A digital marketing Bootcamp makes you competent enough to seek employment in a multitude of jobs within the digital marketing industry.
There are numerous career opportunities in the field of digital marketing. In fact, an employment platform like Indeed has over 40,000 digital marketing job postings.
So you have endless growth and employment opportunities waiting for you in several areas of Digital Marketing. You just need to focus on getting the training and work experience that companies want so that you can prove that you can help them with their digital marketing efforts and be hireable.
- Meet Digital Marketing Professionals
An online digital marketing Bootcamp is very similar to what you had in a classroom; just more convenient. Just as you learned from your teachers at school and university, a training bootcamp has skilled and experienced professionals to guide you and help you learn all about digital marketing.
The more exposure you have to experts, and the more you absorb from them, the better you’ll be able to help a company and perform well in your job.
- Gain Exposure
There’s nothing wrong with joining a Bootcamp solely to seek employment. Lots of people use bootcamps for this purpose. To get the most out of your bootcamp experience though, make sure to use their connections as bootcamps can help you get additional exposure to hiring managers and recruiters.
Communicating with the experts that teach these programs can provide valuable insights as to what marketing methods work and what methods will likely work in the future.
These experts will talk about the latest and modern techniques brands seek to use in their marketing practices which will help you learn what to talk about during your interviews and show hiring managers that you’re forward looking and paying attention to what techniques will work in the future and which will become outdated.
- Boost Confidence
Self-confidence alleviates fear and anxiety, boosts energy, and prepares you for various life experiences. It reflects in your smile, the way you walk, and how you talk especially when it comes to interviews.
Indeed having the right marketing knowledge will increase your confidence, and when you have a grip on how marketing funnels work in all aspects of digital marketing, your confidence is going to show in your interviews which is going to help you get hired much faster.
A Digital Marketing bootcamp is going to be your one-stop-shop that teaches you everything you need to quickly start your career in digital marketing and when you realize you have everything you need to know nicely packaged for you in 1 program, you’re going to go into your interviews feeling much more confident knowing that you’re fully prepared for the interview and to succeed in any digital marketing job.
- Grow With The Ever-Evolving Digital World!
The world is progressing by leaps and bounds. As such, you need to educate yourself about modern technologies and the latest functionalities to stay in pace with the contemporary world.
Certainly, a digital marketing course teaches you everything about the online world and how it works as well as the way companies utilize digital marketing to target their audiences and how they boost sales to outpace their competitors.
As the demand for digital marketers grow, so will the competition for these high-paying, sought-after jobs so you’ll need to show hiring managers that you have the relevant training and work experience to help these companies grow.
Digital Marketing Bootcamp Cost
Due to a surge in demand for digital marketers, more and more people are turing to digital marketing bootcamps so that they can gain the training and relevant work experience they need to be able to get these jobs.
With that being said, a common next question is going to be, “How much do digital marketing bootcamps cost?”
Luckily, this varies quite a bit. They can range from anywhere from $500 to $15,000 depending on if you want to take the program online or if you want to go into a classroom for an extended period of time.
Just make sure that if your goal is to get a job after this bootcamp, that you’re able to gain work experience as part of their program (which is not the same as class projects) as work experience is the most important thing hiring managers look at in determining who to interview and ultimately hire.
An online digital marketing Bootcamp offers a chance to learn digital marketing, learn how to succeed in a digital marketing job, and help you start your career in the digital marketing industry.
Having everything nicely packaged for you where you can also get the coveted work experience you need to start getting interviews and job offers will undboutebely help you start your career much faster and is a key reason why so many people are opting to join digital marketing bootcamps.
Once again, just make sure your bootcamp gives you real work experience as part of it to ensure that you’re hireable right after completing it as having the right marketing work experience is the main thing companies look at in determining who to interview and who to hire for Digital Marketing jobs.
Giving our students the exact marketing work experience they need so that they’ll finally be able to give companies exactly what they’re asking for line-by-line in their job requirements section is the main reason why 94.3% of JobPrepped students get Marketing Interviews or Job Offers within 3 weeks. So, make sure you choose a bootcamp that focuses on giving you real work experience rather than just class projects if you want the best results.
So, if you feel like Digital Marketing is a career you want to get started in, consider checking out a Digital Marketing bootcamp as this will be your fastest path to start your Digital Marketing career.